Within the Office of Research is a five-person team devoted to supporting faculty in the research grant writing process. Purdue’s proposal strategy and development team offers researchers a full ...

Leaders often view strategy and risk as separate entities—strategy is celebrated in boardrooms, while risk is delegated to compliance teams. This artificial separation undermines both disciplines.

Crafting effective, winning strategies requires a structured, methodical approach that uses the strengths of specialized tools. By combining the capabilities of Perplexity and NotebookLM, you can ...

In my work with scaling companies across various industries, I’ve consistently found that the difference between organizations that execute effectively and those that struggle isn’t the sophistication ...

Business development leaders should be prepared to adjust their messaging as the political landscape changes. The incoming Trump administration and GOP-led Congress signal new regulatory and economic ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Imagine you’re a soccer player standing at the penalty mark in the final moments of a championship game. You know the goalkeeper has studied your previous kicks; they know that you favor the lower ...

In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential. That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled ...