What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

In Simple Anthro-Marketing, the application of methods and insights from anthropology in marketing. The American Anthropological Association defined anthropology as “the study of humans, past and ...