Change is nothing new to B2B marketers. Throughout the last two decades, modern marketing practices have exposed siloed talent pools, introduced process rigor that frustrates creative marketing minds, ...

As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

The marketing category of Fast Company’s Innovation by Design Awards honors the most creative ads in print, digital, and other media. This year’s winner, Squarespace Collection: Rick Rubin, is a ...

Marketers need to be ready to provide innovative solutions in the form of new products and services that address the problems and opportunities in today’s marketplace. This concentration prepares ...

In the world of healthcare marketing, AI, data and technology are paramount for engaging with audiences in meaningful ways. At IPG Health’s 8 th annual Next: Innovation Week, trailblazers, influencers ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Between social media, virtual tours and third party management, there are no shortage of innovations within the multifamily industry. When it comes to marketing initiatives, it’s important to track ...

The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get ...

SÃO PAULO--(BUSINESS WIRE)--Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report ...

The gaming industry has undergone a remarkable transformation over the past few decades. What began as a niche hobby with simple, pixelated games has evolved into a massive cultural and economic force ...